New panoramas and a marketing class
June 29th, 2010
This is a photo montage/panorama of the steps I built this past winter in the Montford district of Asheville. The step treads are made of the full-color variant of Pennsylvania bluestone. The wall, columns and step risers are made of granitic gneiss, mostly from the Hooper’s Creek quarry in Fletcher. The steps and columns are mortared; the wall is completely dry. Click the image for a larger view.
Sandstone steps and wall buried in snow. Looks positively comfortable right now. Click the image for a larger view.
Last Friday I led an hour long workshop for craftspeople and artisans on how to market their work. It was part of Handmade in America’s Art, Craft and Design Expo at the North Carolina Arboretum. The main push of my talk was that marketing is education and that craft artists should focus their marketing efforts on the 3 P’s: product, process and person. I also talked a bit about setting goals, making a cohesive plan and punk rock.
July 2nd, 2010 at 1:56 am
This is the best laid out, most absorbing and attractive website I have seen in connection with stonemasonry, quite apart from the impressive nature of the work itself. Congratulations on your various achievements Marc.
July 6th, 2010 at 10:55 pm
Marc, awesome project! Beautiful work…I can’t imagine working with granite…working with limestone is hard enough. I’m working on building an organic farm with my partner right, really dig your whole marketing process. Thanks for putting it all out there.